So what happens when people who are decidedly not nerds start playing games that have historically been considered nerd games? The results vary, but for the most part people LOVE the games.
I have been attending major gaming conventions for the past 3 years. At every one of these conventions there is a possibility of running into the spouse, parent, or friend of a nerd who does not feel like they are, in fact, nerds. They are often dragged, convinced, or kidnapped and taken to these conventions where they will be subjected to hours of playing games, quirky and ironic t-shirts, and the various odors associated with any nerdy convention.
These people invariably end up playing some game at one of these conventions, and their transformation is horrific. Many have a tendency to become addicted or obsessed with the first thing they come into contact with. I have witnessed it first hand. Someone who was playing their FIRST EVER Role playing game, sat down at my table at one of these conventions, and for the next 4 days they were totally addicted to the game.
The point I am trying to make is that nerdy games are FUN. And people LIKE fun.
Give into your inner nerd.